PLEASE READ THIS PRIVACY POLICY CAREFULLY BEFORE USING THIS WEBSITE.
PRIVACY POLICY CONSENT
Lehigh Valley Black Car provides this Privacy Policy to inform you
of our policies and procedures regarding the collection, use,
protection, and disclosure of Personal Information received from
your use of this website, located at lehighvalleyblackcar.com, as
well as all related websites, applications, browser extensions,
and other services provided by us (collectively, together with the
Site, our "Service"), and in connection with our customer, vendor,
and partner relationships. This Privacy Policy also tells you
about your rights and choices concerning your Personal Information
and how you can reach us to update your contact information or get
answers to questions about our privacy practices.
The website and its content are owned by Lehigh Valley Black Car.
The term "you" refers to the user or viewer of
lehighvalleyblackcar.com.
This Privacy Policy describes how we collect, use, process and
distribute your information, including Personal Data (as defined
below) used to access this Website.
We will not use or share your information with anyone except as
described in this Privacy Policy. The data collected through our
Website shall be limited to the purposes under this Privacy Policy
and our Terms of Use to customers.
Please read this Privacy Policy carefully. We reserve the right to
change this Privacy Policy on the Website at any time without
notice. If a material change occurs, we will inform you via email
and/or a central message on our Website.
Use of any personal information or contribution that you provide
to us or which is collected by us on or through our Website or its
content is governed by this Privacy Policy. By using our Website
or its content, you consent to this Privacy Policy, whether or not
you have read it.
PERSONAL INFORMATION WE MAY COLLECT
For the purpose of this Privacy Policy, "Personal Information"
means any information relating to an identified or identifiable
individual. We obtain Personal Information relating to you from
various sources described below.
Where applicable, we indicate whether and why you must provide us
with your Personal Information and the consequences of failing to
do so. For example, suppose you do not provide Personal
Information when requested. In that case, you may not be able to
benefit from our Service if that information is necessary to
provide you with the service or if we are legally required to
collect it.
We collect personal information from you to provide you with a
positive experience when utilizing our Website or to deliver
services to you. We will only collect the minimum amount of
information necessary to fulfill our obligation to you. We may
collect the following:
1. A name, email address, and phone number so we can deliver our
confirmations, receipts, service updates, travel/traffic warnings,
and newsletter to you – you would be affirmatively consenting to
this by providing this to us in our contact forms.
2. Billing information, including name, address, and credit card
information, so we can process payment to deliver our services
under our contractual obligation.
3. A name, email address, and phone number if you complete our
contact form with a question. We may send you marketing emails
with your consent or if we believe we have a legitimate interest
in contacting you based on your contact or question.
Please note that the information above ("Personal Data") you are
giving us is voluntary, and by you providing this information, you
are giving consent for us to use, collect and process this
Personal Data. You are welcome to opt out or request us to delete
your Personal Data at any point by contacting us at
support@lehighvalleyblackcar.com.
If you choose not to provide us with certain Personal Data, you
may not be able to participate in certain aspects of our Website.
OTHER INFORMATION WE MAY COLLECT:
Anonymous Data Collection and Use
To maintain our Website's high quality, we may use your IP address
to help diagnose problems with our server and to administer the
Website by identifying which areas of the Website are most heavily
used and to display content according to your preferences. Your IP
address is the number assigned to computers connected to the
Internet. This is essentially "traffic data," which cannot
personally identify you but is helpful to us for marketing
purposes and for improving our services. Traffic data collection
does not follow a user's activities on any other websites in any
way. Anonymous traffic data may also be shared with business
partners and advertisers on an aggregate basis.
Cookies and Similar Technologies
Like many websites, we also use "cookie" technology to collect
additional website usage data and to improve the Site and our
Service. A cookie is a small data file we transfer to your
computer's hard drive. A session cookie enables certain features
of the Site and our service and is deleted from your computer when
you disconnect from or leave the Site. A persistent cookie remains
after you close your browser and may be used by your browser on
subsequent visits to the Site.
Persistent cookies can be removed by following your web browser's
help file directions. Most Internet browsers automatically accept
cookies. Lehigh Valley Black Car may use both session cookies and
persistent cookies to understand better how you interact with the
Site and our Service, to monitor aggregate usage by our users and
web traffic routing on the Site, and to improve the Site and our
Service.
We may also automatically record certain information from your
device using various technology types, including "clear gifs" or
"web beacons." This automatically collected information may
include your IP address or other device address or ID, web browser
and/or device type, the web pages or sites that you visit just
before or just after you use the Service, the pages or other
content you view or otherwise interact on the Service, and the
dates and times that you visit, access, or use the Service. We
also may use these technologies to collect information regarding
your interaction with email messages, such as whether you opened,
clicked on, or forwarded a message, to the extent permitted under
applicable law.
By editing its options, you can instruct your browser to stop
accepting cookies or prompt you before accepting a cookie from the
websites you visit. Please note that if you delete, or choose not
to accept, cookies from the Service, you may not be able to
utilize the features of the Service to their fullest potential.
Do Not Track
Lehigh Valley Black Car does not process or respond to web
browsers "do not track" signals or other similar transmissions
that indicate a request to disable online tracking of users who
use our Service.
WHAT WE DO WITH THE INFORMATION WE COLLECT
Contact You
We may contact you with information that you provide to us based
on these lawful grounds for processing:
1. Consent. We may contact you if you give us your explicit,
unambiguous, affirmative consent to contact you.
2. Contract. We will contact you under our contractual obligation
to deliver the services you purchase from us. This includes
communicating with you to create and manage your account, provide
our various services, verify your credentials, and respond to your
inquiries for informational and operational purposes, such as
account management, customer service, or system maintenance,
including by periodically emailing you service-related
announcements; the creation and management of your account, the
provision of our services and respond to your inquiries.
3. Legitimate Interest. We may contact you if we feel you are
interested in hearing from us. For example, if you reserve an
airport transfer, we may send you marketing emails regarding
additional services you might be interested in. Of course, you
will always have the option to opt out of any of our emails.
Process Payments
We will use the Personal Data you give to us to process your
payment for the purchase of services under a contract. We only use
third-party payment processors that take the utmost care in
securing data and comply with the GDPR.
Targeted Social Media Advertisements
We may use the data you provide to us to run social media
advertisements and/or create look-alike audiences for
advertisements.
Share with Third-Party Processors
We may share your information with trusted third parties, such as
our newsletter provider to contact you via email, our merchant
accounts to process payments, and Google/social media accounts to
run advertisements.
Share With Network Partners
We may share Personal Information with our headquarters, affiliate
operators, and business partners to whom it is reasonably
necessary or desirable for us to disclose your data to provide you
with services and for the purposes described in this Privacy
Policy.
Viewing by Others
Note that whenever you voluntarily make your Personal Data
available for viewing by others online through this Website or its
content, it may be seen, collected, and used by others. Therefore,
we cannot be responsible for any unauthorized or improper use of
the information you voluntarily share (i.e., sharing a comment on
a blog post, posting in a Facebook group that we manage, sharing
details on a group coaching call, etc.).
Compliance with Laws and Law Enforcement
Lehigh Valley Black Car cooperates with government and law
enforcement officials or private parties to enforce and comply
with the law. To the extent permitted under applicable law, we may
disclose any information about you to the government or law
enforcement officials, or private parties as we believe necessary
or appropriate to investigate, respond to, and defend against
claims for the legal process (including subpoenas), to protect the
property and rights of Lehigh Valley Black Car or a third party,
to protect Lehigh Valley Black Car against liability, for the
safety of the public or any person, to prevent or stop any
illegal, unethical, fraudulent, abusive, or legally actionable
activity, to protect the security or integrity of the Services we
provide and any equipment used to make the Service available, or
to comply with the law.
Submission, Storage, Sharing, and Transferring of Personal
Data
The personal data you provide is stored internally or through a
data management system. Therefore, your Personal Data will only be
accessed by those who help to obtain, manage or store that
information or who have a legitimate need to know such Personal
Data (i.e., our hosting provider, newsletter provider, payment
processors, or team members).
It is important to note that we may transfer data internationally.
For users in the European Union, please be aware that we transfer
Personal Data outside the European Union. By using our Website and
providing us with your Personal Data, you consent to these
transfers by this Privacy Policy.
Data Retention
We retain your Personal Data for the minimum amount of time
necessary to provide you with the services that you requested from
us. We may include specific Personal Data for more extended
periods if necessary for legal, contractual, and accounting
obligations.
Passwords
You may need a username and password to use certain features of
the Website, including our reservation system or other automated
tools. You are responsible for maintaining the confidentiality of
the username and password, and you are responsible for all
activities, whether by you or by others, that occur under your
username or password and within your account. We cannot and will
not be liable for any loss or damage arising from your failure to
protect your username, password, or account information. In
addition, if you share your username or password with others, they
may be able to obtain access to your Personal Data at your own
risk.
You agree to notify us immediately of any unauthorized or improper
use of your username or password or any other security breach. To
help protect against unauthorized or improper use, make sure that
you log out at the end of each session, requiring your username
and password.
We will try our best to keep your username and password(s)
private. However, we will not otherwise share your password(s)
without your consent, except as necessary when the law requires it
or in the good faith belief that such action is needed,
particularly when disclosure is required to identify, contact, or
bring legal action against someone who may be causing injury to
others or interfering with our rights or property.
HOW WE PROTECT YOUR PERSONAL INFORMATION
Lehigh Valley Black Car is very concerned about safeguarding your
personal information's confidentiality. We employ administrative
and electronic measures designed to appropriately protect your
Personal Information against accidental or unlawful destruction,
accidental loss, unauthorized alteration, unauthorized disclosure
or access, misuse, and any other illegal form of processing of the
Personal Information in our possession. Please be aware that no
security measures are perfect or impenetrable. We take
commercially reasonable steps to protect the Personal Data you
provide to us from misuse, disclosure, or unauthorized access. We
only share your Personal Data with trusted third parties who use
the same level of care in processing your Personal Data.
That being said, we cannot guarantee that your Personal Data will
always be secure due to technology or security breaches. We will
inform you immediately if there is a data breach of which we are
aware.
We will make any legally-required disclosures of any breach of the
security, confidentiality, or integrity of your unencrypted
electronically stored Personal Information to you via email or
conspicuous posting on our Site in the most expedient time
possible and without unreasonable delay, consistent with (i) the
legitimate needs of law enforcement or (ii) any measures necessary
to determine the scope of the breach and restore the reasonable
integrity of the data system, and any other disclosures that may
be required under applicable law.
We also take measures to delete your Personal Information or keep
it in a form that does not permit identifying you when this
information is no longer necessary for the purposes we process it
unless we are required by law to keep this information for a more
extended period. When determining the retention period, we take
into account various criteria, such as the type of services
requested by or provided to you, the nature and length of our
relationship with you, possible re-enrollment with our services,
the impact on the services we provide to you if we delete some
information from or about you, mandatory retention periods
provided by law and the statute of limitations.
HOW CAN YOU ACCESS, UPDATE OR DELETE YOUR PERSONAL DATA
You have the right to:
1. Request information about how your Personal Data is being used
and request a copy of what Personal Data we use.
2. Restrict processing if you think the Personal Data is not
accurate, unlawful, or no longer needed.
3. Rectify or erase Personal Data and receive confirmation of the
rectification or erasure. (You have the "right to be forgotten").
4. Withdraw your consent at any time to the processing of your
Personal Data.
5. Lodge a complaint with a supervisory authority if you feel we
are using your Personal Data unlawfully.
6. Receive Personal Data portability and transference to another
controller without interference.
7. Object to our use of your Personal Data.
8. Not be subject to an automated decision based solely on
automatic processing, including profiling, which legally or
significantly affects you.
Unsubscribe
You may unsubscribe from our e-newsletters or updates at any time
through the unsubscribe link at the footer of all email
communications. If you have questions or are experiencing
unsubscribing problems, please get in touch with us at
support@lehighvalleyblackcar.com.
Security
We take commercially reasonable steps to protect the Personal Data
you provide to us from misuse, disclosure, or unauthorized access.
We only share your Personal Data with trusted third parties who
use the same level of care in processing your Personal Data. That
being said, we cannot guarantee that your Personal Data will
always be secure due to technology or security breaches. We will
inform you immediately if there is a data breach of which we are
aware.
Anti-Spam Policy
We have a no-spam policy and allow you to opt-out of our
communications by selecting the unsubscribe link at the footer of
all emails. We have taken the necessary steps to ensure that we
comply with the CAN-SPAM Act of 2003 by never sending out
misleading information. We will not sell, rent, or share your
email address.
Third-Party Websites
We may link to other websites on our Website. We have no
responsibility or liability for the content and activities of any
other individual, company, or entity whose website or materials
may be linked to our Website or its content. Thus we cannot be
held liable for the privacy of the information on their website or
that you voluntarily share with their website. Please review their
privacy policies for guidelines on how they respectively store,
use and protect the privacy of your Personal Data.
Children's Online Privacy Protection Act Compliance
We do not collect any information from anyone under 18 years of
age in compliance with COPPA (Children's Online Privacy Protection
Act) and the GDPR (General Data Protection Regulation of the EU).
Our Website and its content are directed to individuals at least
18 years old or older. If we become aware that a child under 18
has provided us with Personal Information, we will delete such
information from our files.
Notification of Changes
We may use your Personal Data, such as your contact information,
to inform you of changes to the Website or its content or, if
requested, to send you additional information about us. At our
sole discretion, we reserve the right to change, modify or
otherwise alter our Website, its content, and this Privacy Policy
at any time. Such changes and modifications shall become effective
immediately upon posting our updated Privacy Policy. Therefore,
please review this Privacy Policy periodically. Continued use of
any information obtained through or on the Website or its content
following the posting of changes and/or modifications constituted
acceptance of the revised Privacy Policy. Should there be a
material change to our Privacy Policy, we will contact you via
email or by a prominent note on our Website.
Data Controller and Processors
We are the data controllers as we collect and use your Personal
Data. We use trusted third parties as our data processors for
technical and organizational purposes, including payments and
email marketing. In addition, we use reasonable efforts to ensure
our data processors are GDPR- compliant.
Data Transfers
Lehigh Valley Black Car is based in the United States. Personal
information we collect may be transferred to and stored at any of
our affiliate operators, partners, or service providers inside or
outside the European Economic Area ("EEA") and Switzerland,
including the United States. By submitting your personal data, you
agree to such transfers. In addition, your Personal Information
may be transferred to countries that do not have the same data
protection laws as the country where you initially provided the
information. When we share or disclose your Personal Information
to other countries, we will protect that information as described
in this Privacy Policy.
Updates to this Privacy Policy
This Privacy Policy may be updated from time to time for any
reason; each version will apply to information collected while it
was in place. We will notify you of any modifications to our
Privacy Policy by posting the new Privacy Policy on our Site and
indicating the latest revision date. Therefore, you are advised to
consult this Privacy Policy regularly for any changes.
If the modifications materially alter your rights or obligations
hereunder, we will make reasonable efforts to notify you of the
change. For example, we may send a message to your email address
or generate a pop-up or similar notification when you access the
Service for the first time after such material changes are made.
Your continued use of the Service after the revised Privacy Policy
has become effective indicates that you have read, understood, and
agreed to the current version of this Privacy Policy.
If you have any questions about this Privacy Policy, please
contact us at support@lehighvalleyblackcar.com.
This Privacy Policy is effective as of January 1, 2023.